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Consumers tend to love getting rewarded for completing a given task, why is that? We dug a little into it and here’s the answer. And possibly a few good tips?
Why are gift cards more compelling than cash, from a corporate point-of-view? The number one in popularity for corporate incentives, gift cards are more effective than cash. A study done by the Incentive Federation consistently indicated that merchandize and travel-related incentives were more attractive than cash – and in the merchandize category, gift cards were...