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Daniela Maria Zabrautanu

Marketing Specialist at Huuray

I’m a Marketing Specialist at Huuray and a Lund University alum with a Master’s degree in International Marketing and Brand Management. I’m passionate about turning strategy into measurable results, from growing organic traffic and driving qualified leads to building marketing systems that scale.
At Huuray, I focus on SEO, content strategy, and demand generation to help companies use gift cards and rewards to strengthen relationships and boost engagement.

Connect with Daniela Maria on LinkedIn

Written by Daniela Maria

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Retention Marketing: How Subscription Brands Use Gift Card Incentives to Win and Keep Customers

Retention marketing helps subscription businesses across Europe reduce churn, increase CLV, and unlock more revenue from existing customers through stronger engagement and long-term loyalty.

globe and mobile phone mockup

Global gift card solutions for 10+ countries: simplify your international gifting with Huuray

Struggling with the hassle of international rewards? Huuray’s global gift card solutions for 10+ countries eliminate the complexity of cross-border gifting, saving you time, cutting admin, and ensuring every recipient gets a reward that feels local and relevant.

how to incentivize survey responses on open laptop

How To Incentivize Survey Reponses in 2026

Learn how to incentivize survey responses with practical strategies that increase participation and data quality.

market research

60 Market Research Firms For Maximizing Your ROI

Market research helps businesses make informed decisions by uncovering insights into consumers, competitors, and market trends, often with the support of specialized market research firms.

peer recognition

Peer Recognition – The Complete Guide: Quotes, Ideas & More

Peer to peer recognition is a powerful tool that allows employees to acknowledge and appreciate the efforts of their colleagues.

gift card

Employee Recognition Programs: The First Step to Success

Employee recognition and incentives are essential drivers of motivation and engagement. The most effective programs go beyond simple praise, creating a culture where appreciation is embedded in the company’s DNA and employees genuinely feel valued.

Employee Engagement Tools

46 Employee Engagement Tools: Create a Culture of Engagement

46 Employee Engagement Tools: Create a Culture of Engagement Updated by Lotte Nielsen April 3, 2025 Employee engagement is a hot topic in the business world, and for good reason. Engaged employees are happier, more productive, and more likely to stay with the company long-term. They are also more likely to go above and beyond […]

Visa Gift Cards across borders

Can Visa Gift Cards be Used Internationally? One Global Gift

Can Visa gift cards be used internationally? The answer is yes, but it's essential to check some important aspects. Find out more in our article.

wellness

Top 35 Wellness Companies to Watch in 2025

Looking for a healthier work-life balance? Check out our list of the top 35 wellness companies prioritizing employee well-being and success.

Consumer incentives

Consumer Incentives: The Complete Guide for 2026

Discover the power of consumer incentives for your business in this ultimate guide! Learn how to increase customer retention and loyalty.

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