Let’s get your customers activated together!
What is customer activation and why should you apply it to your business?
It is not unusual for a business to have customers who sign up or become a member, but do not really use their product, don’t engage in the company’s activities, or customers who select some items and put them in the shopping card, but they don’t become paying customers. Those kinds of customers can be considered technically active, but in reality, they are not bringing you any profit. What’s worse, you are losing conversions and the chance of having dissatisfied customers is rising.
Customer activation is an important approach for businesses because it can contribute to long-term customer engagement and loyalty, which are crucial components in attaining sustainable growth and success.
What is customer activation?
Customer activation can be simply explained as creating a way to make your customers and clients engage more and create more action. This can be done through leading them through the stages of their journey. The best way for this is to establish and introduce some benefits of your products or service. Benefits are a great motivational factor that will encourage them to use your platform, become a loyal customer, or achieve their set goals.
It is the practice of encouraging users to interact with a product or service after they have made a purchase or registered for a free trial. Customer activation encourages users to do actions, such as filling out a profile, making a purchase, or telling others about their experience, in order to convert new users into active and devoted customers. Incentives, customized marketing, and personalized onboarding are frequently used in the process to persuade clients to complete these tasks.
What are the benefits of customer activation?
You may raise the probability that customers will stick around and make repeated purchases from your company by motivating them to interact with your product or service.
Customers that are active and engaged are more likely to make repeat purchases and to spend more money over time, which can have a beneficial effect on your company’s revenue.
Boost customer satisfaction
Customers are more likely to be satisfied and to have a positive perception of your brand when they feel supported and involved with your product or service.
Differentiate from competitors
By offering a special and individualised experience that caters to the wants and preferences of your consumers, customer activation can assist to set your company apart from rivals.
It is not just one thing.
Companies can employ a variety of customer activation techniques to entice consumers to interact with their goods or services.
Here are a few typical ways to activate customers:
- When a new user signs up for a service, the onboarding process involves giving them a seamless and personalised experience that includes tutorials, pointers, and other tools to get them going.
- Personalisation is the process of using client information and behaviour to deliver recommendations, content, and deals that are tailored to the individual’s preferences and requirements.
- Offering incentives like special discounts, promotions, or memberships in loyalty programs to entice customers to carry out particular acts like making a purchase, referring friends, or leaving a review.
- Utilising targeted emails, push notifications, and other communication methods to keep clients updated about new functions, goods, or promotions.
- Using user-generated content, positive customer testimonials, and endorsements from industry leaders as social proof helps businesses gain the confidence and credibility of potential clients.
- Community building is the process of establishing a group or forum where clients may interact with one another and the business, fostering a sense of community and promoting sustained involvement.
In general, effective customer activation necessitates a thorough comprehension of the client’s wants and preferences, as well as a well-planned and targeted strategy that focuses on providing value and developing long-term partnerships.
What part do gift cards have in this?
Gift cards are a good motivator for consumer activation for a number of reasons:
Gift cards provide recipients the freedom to choose the goods or services they need, which may appeal to them more than a fixed gift of a certain item or service that might not fulfil their requirements or preferences.
Customers receive immediate value from gift cards, which can assist motivate them to use your service or product.
Gift cards are a flexible method of customer activation since they can be utilised in a number of ways, such as a reduction on future purchases, a loyalty incentive, or a referral incentive.
Increase in customer spending
Customers who receive gift cards may be more prone to spend more than they otherwise would because they are more inclined to use the gift card to purchase an item that is more expensive or to make a second purchase in order to use the entire amount of the card.
Giving customers a gift card can help them form a positive connection with your company and can assist to increase their trust and loyalty.
Gift cards, in general, may be a very powerful motivator for customer activation because they give customers a concrete benefit and encourage continued engagement and loyalty.