Not necessarily. While it is true that some respondents may be incentivized to answer a survey even if they don’t fully fit the target audience, this can easily be mitigated with proper screening questions. Moreover, offering incentives can actually increase response rates and improve the quality of the data collected. Respondents are more likely to take the survey seriously and provide honest answers if they feel that their time and effort are being valued.

So, when should you use survey incentives? The answer is simple: when you want to get the most accurate and reliable data possible. Whether you are conducting market research, customer satisfaction surveys, or employee engagement surveys, offering incentives can help you get more responses and better-quality data. By showing your respondents that you appreciate their time and opinions, you can build trust and improve your reputation, which can ultimately lead to increased customer loyalty and revenue.