When conducting research, whether it’s for market analysis or product development, it’s essential to consider the question of providing compensation to research participants. While it may not always be necessary, there are several reasons why offering compensation can be beneficial for both the participants and the company conducting the research.

Compensation demonstrates respect for the participants’ time and effort. By compensating them, you acknowledge that their contributions are valuable and worthy of recognition. This can help foster a positive relationship between the participants and your company, increasing the likelihood of their continued participation and cooperation.