The voice of the customer (VoC) refers to gathering and understanding the opinions, needs, and preferences of customers. It involves actively seeking feedback from customers through various channels such as surveys, interviews, and social media. By listening to the voice of the customer, companies can gain valuable insights that can drive decision-making and improve their products, services, and overall customer experience.

Incentives play a crucial role in encouraging customers to provide their feedback and participate in VoC initiatives. Offering rewards or benefits can motivate customers to take the time to share their opinions and experiences. This blog post will explore the benefits of using incentives in VoC programs and how they can help companies gain a competitive advantage.