A closed loop gift card is a type of gift card that can only be used at a specific store or group of stores. It is not transferable to other stores or retailers, and it is often branded with the store’s logo or design. Closed loop gift cards are typically used as rewards or incentives for employees or customers, as they provide a convenient and flexible way to make purchases at the designated stores. They can also be used as a tool for building customer loyalty and encouraging repeat business. Overall, closed loop gift cards offer a valuable solution for businesses looking to improve engagement and promote their brand.