An example of an incentive is a retail store offering a 20% discount on all purchases made during a specific time period. In this case, the discount serves as an incentive to motivate customers to shop at the store and make a purchase. By providing a financial benefit, the store aims to increase customer engagement, drive sales, and foster customer loyalty. This type of incentive encourages customers to take immediate action and capitalize on the discount offer, creating a win-win situation for both the customer and the business.