Market research panels are typically used by companies and organizations that are seeking to gain insights into consumer behavior in order to improve their products and services. This includes businesses in various industries such as retail, healthcare, technology, and finance, among others. Market research panels are particularly beneficial for companies that want to gather data from a targeted group of individuals who match their desired consumer demographic. By using market research panels, companies can access a diverse pool of participants who are willing to provide their opinions and feedback on specific topics or products. These panels allow businesses to gather valuable insights, make informed decisions, and tailor their strategies to meet the needs and preferences of their target audience.