The Huuray History
2011:
Rune Eirby Poulsen founded the company while playing prof. handball in Denmark. He was frustrated receiving a gift card by post, which took almost 7 days. He launches a B2C site selling gift cards to consumers in Denmark called Sendentanke.dk
The first code was made, and the first merchants & customers were onboarded on the platform.
2015:
Huuray appeared in the first season of Dragons Den/Shark Tank in Denmark (called Løvens Hule 🦁). We got a no from all investors and had to walk away empty-handed.
2017:
More and more B2B customers ordered on our B2C sites, so the focus shifted to B2B and making a platform for merchant & B2B customers. +300 merchants on the Huuray network.
2019:
Scanavo Group partnered up with Huuray, and became a shareholder.
2021:
Revenue increased by 480 %. And +1000 merchants on the Huuray network. Received award at the Incentive Award Show in London in The Inspirational Response Category, with our: 100 % Free Initiative – A helping hand to Small business owners during Covid-19.
2022:
Launch globally in more than 175 countries, and increased the merchant network with +5000 merchants on the Huuray Network. We started with gift cards, but gift cards are only one way sending gifts and rewards. We added Prepaid cards, Charitable donations, subscriptions, Airmiles, crypto gift cards, and much more.
2023:
Huuray launched gift card program solutions for retail, leisure, and hospitality clients who want to fully or partially outsource their gift card program, working either directly or with a technology partner.
Examples include multiple collaborations with Nordic retail chains, such as IKEA Denmark Gift card program.
2024:
In 2024, Huuray introduced Giftrix to the Danish market, revolutionising corporate gifting with AI-driven personalisation. Fully approved by the Danish Tax Agency and Danish Tax Council, Giftrix ensures compliance with all gift regulations while offering a thoughtful way to reward employees.
Using a patented AI matrix model, Giftrix tailors gifts to employees’ interests, life situations, and preferences. With access to over 40 categories and 20.000 quality products and experiences—or even the option to pass the gift on to a loved one—Giftrix makes every gift feel meaningful and personal.
Join our (awesome) team
We are always on the lookout for talented individuals who can help us achieve our goals. We are dedicated to offering opportunities for aspiring professionals to gain valuable experience and develop their skills.