Huuray vs. Gåvokort -Which one should you choose?
Swedish companies have given employee gifts through curated catalogues for decades. The concept works. But when every employee picks from the same items, “choose your own gift” starts to feel a lot like “pick the least disappointing option.”
Same tax framework.
Very different experience
Both the traditional catalogue model and Huuray operate within the same Swedish tax rules. The difference is what happens inside those rules, for your HR team, and for your people.
Area
Huuray Traditional gift shops*All information has been prepared in accordance with the Danish Marketing Practices Act (Marketing Practices Act § 21, and §3). The comparison is made in May 2026, and it is based on publicly available material. Information is subject to change.
Swedish tax rules (Skatteverket, 2026)
Both digital and physical gåvokort can be tax-free for recipients if they meet the following conditions. The rules apply equally to both formats.
Christmas gift limit (2026)
SEK 550 incl. VAT
Exceeding this makes the entire gift taxable, not just the excess amount
Anniversary gifts
SEK 1,500 incl. VAT
Only for company milestones (25, 50, 75 or 100 years)
Commemorative gifts
SEK 15,000 incl. VAT
Birthdays (50+), 20+ years of service, or at termination of employment
Key rule for gift cards
No cash conversion
Gift cards redeemable for cash are always fully taxable regardless of value
The 5 hidden problems with gåvokort
High Hidden Overhead Fees
You don’t pay only for the gift value. Every card carries a mandatory SEK 79 processing fee (ex. VAT) for domestic delivery, jumping to SEK 150+ for Denmark, Norway or Finland.
📊 At a SEK 240 tier, you’re paying a 33% markup purely for logistics. At SEK 160, it’s nearly 50%.
“Use It or Lose It” Expiration
Most providers enforce a 6–12 month hard expiry. If an employee forgets to log in and claim, the card becomes worthless.
💸 No refunds. The provider keeps 100% of your budget. Your investment in that employee’s morale is simply gone.
Thin Catalog at Lower Budgets
Le Creuset, Georg Jensen, Orrefors — the brands in the ads, are only available at SEK 440–600+ tiers. Below that, employees choose between generic tote bags, cheap kitchen utensils, and basic water bottles.
⚠️ The brochure and the reality diverge sharply under SEK 300.
Logistics & Return Hassles
Orders go through a corporate gifting agency, not a regular retailer. Broken items, wrong sizes, and apparel returns must be handled directly with the provider’s support team.
🐢 During peak holiday season, resolution times stretch significantly, leaving employees frustrated rather than appreciated.
Product Quality Uncertainty
Many catalogs are padded with white-label items manufactured exclusively for corporate gift portals. They look premium in photos but feel cheap in person, potentially undermining the gesture entirely.
🔍 You cannot inspect items beforehand. Major branded products sit alongside generic filler.
What the gåvokort model can’t do, but Huuray can
One campaign for every country
Swedish catalogues work in Sweden. Huuray works in 170+ countries, with automatic localisation. Your employee in Stockholm sees Swedish rewards. Your team in London sees UK ones — in one campaign, with one admin panel.
170+ countries · 80+ currencies
No month-long lead time
Physical catalogues require orders in September the latest to deliver before Christmas. With Huuray, you can send gift links same-day. New hire in November? They’re included. Last-minute request from leadership? Handled in minutes.
Same-day delivery possible
Everyone Gets a Great Gift
Traditional gift shops can leave employees competing for the best gifts, and some may miss out entirely. With Huuray, rewards come directly from suppliers, so popular options rarely run out and everyone gets a fair choice.
No more gift competition
Real-time data
Know exactly who opened their gift link, what they chose, and which brands or reward types performed. Use this data to improve next year’s campaign. Physical catalogues rarely offer this level of visibility.
Full redemption analytics
Fully branded experience
Custom domain, your logo, your brand colours, branded email communications, custom reward shop selection. The entire gift experience can look like it comes directly from your company, not a third-party supplier.
Custom domain · White label
More than a gift card
It’s about how much work you create for your team
The Sender Platform
Easier than you think
Most companies expect this to be complicated.
They assume:
- IT needs to get involved
- There’s integration work
- They need to manage distribution
- They’ll handle recipient issues
In reality, Huuray handles all that.
The Recipient’s Experience
Redemption made delightfully easy
The moment an employee receives a reward is the most important moment in the entire process. Huuray is designed to make that moment completely frictionless.
Data at Your Fingertips
Turn rewards into measurable results
Most companies don’t just want to send rewards. You want to know:
- Did it reach the recipient?
- Did they open it?
- Did they use it?
- What did they choose?
With Huuray, you can see all of that
Rewarding a Global Team: How Celonis Streamlined Cross-Border Gifting
You may wonder…
It’s actually quite simple. We’ll start with a quick call to understand what you need and what you want to achieve, and then we’ll agree on a plan together. There’s very little you need to do on your side, we’ll help you set everything up.
If you have more complex requirements, that’s no problem either. We’re happy to involve our sales director or someone from our tech team to talk directly with yours. But in most cases, switching is quick and easy. We’re just one call away.
Yes! Start with a single campaign. No contracts, no minimums. You pay only the face value of the rewards you send. Start with a test campaign of 5 rewards or send 50,000. The platform handles both at the same speed.
Yes, Huuray is a trusted, EU-based rewards and gift card platform used by companies worldwide.
- 15+ years of experience in digital rewards
- Used for employee gifting, marketing campaigns, and incentives
- Global delivery of gift cards and rewards
- Secure platform with dedicated support
Huuray helps companies not only send rewards, but also manage and track them with full visibility into delivery, usage, and performance.
In short, Huuray is a reliable solution for companies looking for a scalable, easy way to handle rewards.
Yes. Huuray integrates with over 100 platforms, and offers a full API for custom setups. Most teams are sending their first automated reward within a day of going live.
