Market Research vs Marketing Research: What sets them apart?
Market Research vs Marketing Research: What sets them apart? by Signe Hegart September 25, 2023 When it comes to understanding your customers and making informed business decisions, market research and marketing research are two important tools you can use. While these terms are often used interchangeably, they actually refer to different aspects of gathering information […]
Research Participant Compensation: Unlocking the Power of Rewards
Research Participant Compensation: Unlocking the Power of Rewards by Signe Hegart September 21, 2023 Research participant compensation plays a pivotal role in the world of academic and market research. It refers to the strategies and methods employed to research incentives and motivate individuals who willingly contribute their time, effort, and data to research studies or […]
Market Research Panels: Everything You Need To Know And More
Market Research Panels: Everything You Need To Know And More by S. Losina September 7, 2023 Are you looking for a deeper understanding of your target audience? Market research panels may hold the key. As the market research industry continues to evolve, panels are becoming increasingly popular for companies seeking insights into consumer behavior. In […]
Boosting Innovation and Results: The Power of Incentives in Research
Boosting Innovation and Results: The Power of Incentives in Research By Signe Hegart August 31, 2023 In today’s fast-paced and competitive business landscape, companies are constantly searching for new ways to boost innovation and drive results. One powerful tool that has been proven to be effective in achieving these goals is the use of incentives […]
Academic Research Incentives: How, Where And When Does It Work?
Academic Research Incentives: How, Where And When Does It Work? by Signe Hegart August 28, 2023 As universities and colleges keep on pushing and supporting academic research, the idea of research rewards becomes more and more crucial. Academic research incentives are rewards, awards or benefits given to researchers to appreciate and inspire them for their […]
Optimizing UX Research Incentives: 4 Essential Steps
Optimizing UX Research Incentives: 4 Essential Steps by Signe Hegart August 24, 2023 User experience (UX) research is a critical step in designing and improving products and services. By understanding the needs, preferences, and behaviors of users, companies can create experiences that are intuitive, enjoyable, and satisfying. However, conducting effective UX research requires the participation […]
3 Ways Study Gift Cards Enhance Your Research Program
3 Ways Study Gift Cards Enhance Your Research Program by Daniela Maria Zabrautanu June 28, 2023 Gift cards have been a popular form of reward and incentive across various industries, including research and education. A study gift card is a type of gift card that can be utilized as a research incentive. Researchers often utilize […]