Primark Statistics: The Facts You Need To Know

by Signe Hegart
September 29, 2023

In the world of retail, Primark is a brand that needs no introduction. With its affordable fashion options and trendy styles, it has become a go-to destination for shoppers around the globe. But what do we really know about Primark? In this blog post, we will explore some key statistics and facts about the company that every business should be aware of. Additionally, we’ll delve into how Primark has harnessed the power of gift cards to enhance its customer experience and boost brand loyalty. Gift cards have played a pivotal role in Primark’s success story, offering customers a convenient way to shop for themselves or share the joy of fashion with friends and loved ones. Let’s dive into the fascinating world of Primark, where affordable fashion and the allure of gift cards come together to create a shopping experience like no other.

What is Primark?

Primark is a well-known fashion retailer with over 380 stores across 15 countries. Founded in 1969, Primark offers trendy and affordable clothing, accessories, and home goods for men, women, and children. With its focus on providing value for money, Primark has become a popular choice for fashion-conscious customers looking for stylish pieces at affordable prices. Primark’s success can be attributed to its fast-fashion model, which involves quickly turning around new styles and trends at affordable prices. This allows customers to stay up to date with the latest fashion trends without breaking the bank. Primark’s wide range of products, from basic essentials to more fashionable statement pieces, makes it a one-stop shop for customers looking to update their wardrobe.

Editor’s pick commonalities & highlights

  • 10,2 million visits on the last month
  • 7,697 Billion GBP in revenue in 2022
  • More than 72.000 employees in 15 countries
  • Primark UK increased the revenue with 18% from 2021 to 2022
  • Expect to reach 530 stores by the end of 2026

Related: Global Gift Card Market Size, Growth and Stats 2023-2030

Primark Statistics ????

As one of the world’s leading fashion retailers, Primark has earned its reputation for providing affordable and stylish clothing to a vast global audience. But behind the trendy clothing racks and bustling stores, there are compelling statistics that shed light on the scale and impact of this retail giant.

Revenue of Primark Worldwide 2017-2022

Source: Statista

Actual numbers:
2017: 7.053 Billion GBP
2018: 7.477 Billion GBP
2019: 7.792 Billion GBP
2020: 5.895 Billion GBP
2021: 5.593 Billion GBP
2022: 7.697 Billion GBP

Primark brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the UK in 2022

Source: Statista

Brand value of Primark/Penneys worldwide from 2020 to 2023

Source: Statista

Actual number in $Billion
2020: $2.64 billion
2021: $2.44 billion
2022: $2.2 billion
2023: $2.15 billion

Primark’s top countries

United Kingdom


United States




Number of stores of Primark worldwide in September 2022, by country

Source: Statista

Actual numbers
UK: 191
Spain: 56
Republic of Ireland: 37
Germany: 32
France: 20
Netherlands: 20
USA: 13
Italy: 11
Portugal: 10
Belgium: 8
Austria: 5
Czechia: 2
Poland: 2
Slovenia: 1

Marketing channels distribution

Actual numbers:

Direct: 26,1%
Referrals: 2,15
Organic search: 67,25%
Paid search: 2,67%
Social: 1,13%
Mail: 0,13%
Display: 0,53%

Demographic Primark Statistics

Audience demographics


Gender distribution

63,14% of visitors at is female while 36,86% of male

age distribution

Age distribution

18-24: 19,9%

25-34: 29,19%

35-44: 19,78%

45-54: 15,05%

55-64: 9,85%

65+: 6,23%

Source: Similarweb

Primark Gift Cards ????

Primark, the renowned fashion retailer, has not only mastered the art of affordable style but has also introduced a gifting solution that adds convenience and flair to the shopping experience – the Primark Gift Card. These cards have become a popular choice for shoppers looking to share the joy of fashion with friends and loved ones.

  • Versatility in Gifting: Primark Gift Cards are versatile and suitable for various occasions, from birthdays and holidays to graduation celebrations. They offer recipients the freedom to explore Primark’s vast collection and select clothing, accessories, or home goods that match their unique tastes and preferences.

  • Customizable Designs: Primark takes personalization to the next level by offering a range of attractive and themed gift card designs. Whether it’s a sleek and stylish design for a fashion-forward friend or a playful motif for a child’s birthday, these gift cards allow givers to convey their sentiments with a touch of creativity.

Read also: Starbucks Statistics: Unlocking the Numbers Behind its Phenomenal Growth

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Advantages of Primark

  • Global Presence: Primark has a strong presence across the globe, with over 390 stores in 15 countries. From the United Kingdom and Ireland to the United States and Germany, Primark’s reach continues to expand, making it a true global retail powerhouse.

  • Price-Conscious Consumers: One of the main reasons behind Primark’s success is its commitment to offering affordable fashion. The brand caters to price-conscious consumers who are looking for quality products at a fraction of the price. According to statistics, the average price of an item at Primark is 75% less than that of its competitors!

  • Sustainable Initiatives: Primark recognizes the importance of sustainability in the retail industry. The company has taken several steps to reduce its environmental impact, such as using sustainable cotton and implementing recycling programs. In fact, Primark aims to use 100% sustainable cotton in its products by 2025.

  • Employee Engagement: Primark understands the value of its employees and the role they play in its success. The company has implemented various rewards and incentive programs for employees to motivate and engage. From employee discounts and bonuses to recognition programs and career development opportunities, Primark strives to create a positive and rewarding work environment.

  • Social Responsibility: Primark is committed to being a responsible corporate citizen. The company supports various charitable initiatives and organizations, such as UNICEF and Save the Children. Primark also takes steps to ensure ethical sourcing and fair treatment of workers in its supply chain.

  • Digital Transformation: Primark has embraced digital transformation to enhance its customer experience. The company has launched a mobile app that allows customers to browse and shop its products online. Primark also leverages social media platforms to engage with its audience and promote its brand.

Read also: Sephora Statistics: Analyzing Beauty Trends and Success

Primark’s Green Initiatives: Fashioning a Sustainable Future ✅

In recent years, Primark has taken significant steps to integrate sustainability into its operations and products. The company recognizes the importance of environmental responsibility in the fashion industry and has implemented a range of green initiatives to reduce its ecological footprint. Here are some key aspects of Primark’s commitment to sustainability:

  1. Sustainable Sourcing: Primark is dedicated to sourcing sustainable materials for its clothing and products. This includes using certified organic cotton, responsibly sourced wood pulp for its viscose fabrics, and recycled materials in its denim products. By making these choices, Primark aims to reduce the environmental impact of its supply chain.

  2. Ethical Labor Practices: Primark is actively involved in promoting ethical labor practices and fair wages throughout its supply chain. The company works closely with various organizations and initiatives to ensure safe and fair working conditions for the people who produce its clothing.

  3. Reduced Water and Energy Consumption: Primark is committed to reducing water and energy consumption in its stores and factories. This involves implementing energy-efficient lighting, heating, and cooling systems in its stores and optimizing water usage in production processes.

  4. Sustainable Packaging: The company has made strides in minimizing packaging waste by using sustainable and recyclable materials. Additionally, Primark encourages customers to reduce waste by offering reusable shopping bags and promoting the use of these bags.

  5. Garment Recycling: Primark is exploring initiatives to promote garment recycling. Some stores have collection points where customers can drop off unwanted clothing for recycling or reuse, contributing to a circular fashion economy.

  6. Reducing Carbon Emissions: Primark has set ambitious targets to reduce its carbon emissions across its operations, including its stores and supply chain. This involves investing in energy-efficient technologies and sustainable transportation options.

  7. Eco-Friendly Product Lines: Primark has introduced eco-friendly product lines, such as sustainable swimwear and loungewear collections. These lines are made from recycled materials, further promoting sustainability in fashion.

  8. Transparency: The company aims to be transparent about its sustainability efforts, sharing progress and challenges in its annual reports and on its website. This transparency allows customers and stakeholders to track Primark’s sustainability journey.

Primark’s impact on the fashion industry

Primark has had a notable impact on the fashion industry, both positive and negative, which has contributed to various discussions and debates within the industry. Here are some key points regarding the impact of Primark on the fashion industry:

Affordable Fashion: Primark’s commitment to offering affordable fashion has made stylish clothing and accessories accessible to a broader range of consumers, particularly those on a budget. By providing cost-effective options, it has democratized fashion by breaking down economic barriers. This affordability has allowed individuals of various socioeconomic backgrounds to experiment with different styles, express their creativity, and keep up with changing trends without breaking the bank. This inclusive approach to fashion has been especially appealing to students, young adults, and families looking to manage their clothing expenses more effectively.

Fast Fashion Model: Primark’s fast fashion model is characterized by its ability to swiftly produce, stock, and deliver current fashion trends at affordable prices. This approach has had a significant impact on the fashion industry by shortening traditional fashion cycles. As a result, consumers now anticipate more frequent turnover in clothing collections. This rapid production and distribution model has created a sense of immediacy and novelty, enticing customers to visit stores more frequently and stay engaged with evolving trends. Other fashion retailers have adopted similar strategies to compete in this fast-paced market.

Competition: Primark’s success has spurred a surge in competition within the fashion industry. Many other retailers have sought to replicate Primark’s fast fashion and low-cost model to capture a larger market share. This has resulted in an intensification of competition and the emergence of a broader array of budget-friendly fashion choices for consumers. In response to this competition, retailers have focused on optimizing their supply chains and reducing production costs to remain competitive in the fast fashion landscape.

Labor Practices: Primark has faced scrutiny and criticism regarding its labor practices, particularly in the early 2010s when reports of poor working conditions in some supplier factories emerged. These allegations brought to light the ethical and social responsibility concerns associated with the fast fashion industry. Primark’s experiences have spurred conversations and activism surrounding the need for better labor rights, improved working conditions, and ethical sourcing throughout the fashion supply chain. This has led to increased awareness of labor practices in the industry and efforts to address issues such as sweatshops and exploitation.

Sustainability: The fast fashion model, including Primark’s operations, has been linked to overconsumption and environmental concerns. Rapid production and disposable fashion contribute to excessive resource usage, textile waste, and environmental degradation. Primark, like other fast fashion brands, has been criticized for its role in these issues. This has prompted discussions about the fashion industry’s environmental impact and the need to shift toward more sustainable and eco-friendly practices, materials, and production processes.

Ethical and Sustainable Initiatives: In response to the criticisms regarding labor practices and sustainability, Primark, like many other fashion brands, has initiated various ethical and sustainable practices. This includes efforts to source sustainable materials, improve working conditions in supplier factories, and reduce the environmental footprint of its products. Primark’s adoption of these initiatives highlights a broader trend within the industry to address ethical and environmental concerns and meet consumer demand for more responsible and sustainable fashion options.

Consumer Behavior: Primark’s pricing strategy and fast fashion model have influenced consumer behavior by promoting a culture of “throwaway fashion.” Shoppers are encouraged to buy more frequently due to the affordability of the products, but they may also keep items for shorter periods before discarding them. This behavior contributes to fashion waste, which has raised awareness about the need for more sustainable consumer choices, such as buying fewer, higher-quality items and recycling or repurposing clothing.

Global Expansion: Primark’s rapid global expansion has disrupted local retail markets in various countries. While this expansion has offered consumers in new regions access to affordable fashion, it has also impacted local retailers and businesses. Competition with Primark has led to changes in pricing strategies, product offerings, and overall retail dynamics in these regions. Local businesses have had to adapt to the new competitive landscape.

Influence on Trends: Primark’s ability to quickly adapt to and produce trends seen on runways or in high-end fashion has made these styles accessible to a wider audience. It has played a role in democratizing fashion by offering trendy, fashionable items that mirror the latest runway looks at a fraction of the cost. This influence on trends has contributed to the expectation of immediacy and availability of fashion-forward items in the market, shaping consumer expectations across the industry.


In summary, Primark is a global fashion powerhouse that has revolutionized affordable style. With a staggering 380+ stores across 15 countries and a 2022 revenue of £7.697 billion, its impact on retail is undeniable. Primark’s popularity stems from its ability to offer the latest fashion trends at budget-friendly prices, attracting a diverse customer base.

Primark’s commitment to sustainability, ethical practices, and employee engagement underscores its dedication to a brighter future. From responsible sourcing to reducing carbon emissions, the brand is actively working to minimize its environmental footprint. As Primark continues to innovate, it’s clear that the combination of affordability, style, and sustainability will shape the future of fashion retailing. The allure of affordable fashion and the convenience of Primark’s gift cards will undoubtedly keep customers coming back for an unforgettable shopping experience.


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As of 2021, Primark, a popular fast-fashion retailer, has a substantial customer base worldwide. While it is challenging to provide an exact number due to constantly changing figures, it is estimated that Primark has millions of loyal customers globally. With over 400 stores spread across 15 countries, including the United Kingdom, Ireland, Germany, Spain, France, and the United States, Primark continues to attract a significant customer following. The brand’s affordable prices, trendy clothing, and wide range of products contribute to its popularity among shoppers of all ages. With its ongoing expansion plans and a strong presence in the retail industry, Primark is likely to have a continuously growing customer base.