From Ukrainian Refugee Aid To Incentive Awards Finalist 2023
by Daniela Maria Zabrautanu
January 04, 2024
We’ve got an exciting story to share – a glimpse into the behind-the-scenes adventure that landed us on the shortlist for the esteemed “Best Use of Gift Cards in a Programme” category at the Incentive Awards. Though we didn’t win, we’re thrilled to take you on this incredible journey!
In late 2022, we embarked on a mission that transcended mere business objectives; Huuray set out to develop an innovative programme utilizing gift cards to assist in integrating Ukraining refugee families into Danish society.
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Timeline of Huuray’s Impactful Programme
1. Late 2022: Huuray Tasked with the mission
Danish People’s Aid entrusted Huuray with a monumental task: develop a programme to assist vulnerable Ukrainian families arriving in Denmark amidst a refugee influx from Ukraine.
2. Raising the funds
A staggering 21,167,850 DKK was raised. The Egmont Foundation emerged as a key contributor, providing substantial support and significantly contributing to the programme’s success.
3. Crafting the Innovative Solution ????
Huuray embarked on a journey to create an open-loop gift card programme, aiming to distribute funds effectively while ensuring their utilization of children’s needs.
4. Launch of the Programme
Huuray launched the programme, delivering gift cards directly to 13,000 Ukrainian families via SMS and email. The recipients were guided to a unique online redemption shop available in Ukrainian, English, and Danish including customer-support functions.
5. Application and Shortlisting for Incentive Awards
Huuray submited its impactful programme for consideration to the prestigious Incentive Awards 2023, highlighting the innovative use of gift cards to aid Ukrainian refugee families. The application landed Huuray on the shortlist for the “Best Use of Gift Cards in a Programme” category, recognizing its excellence and impact.
6. Recognition at the Incentive Awards ????
Huuray’s innovative programme earned a spot as a finalist in the “Best Use of Gift Cards in a Programme” category at the Incentive Awards, highlighting its excellence and impact.
7. Celebrating Impact Beyond Recognition
Despite not securing the top prize, Huuray celebrates the real victory—the transformative impact created for thousands of families in need.
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Some more context
What is Danish People’s Aid?
Image Source: Flickr/European Union (CC BY-NC-ND 2.0)
Danish People’s Aid (DPA) is a humanitarian organization based in Denmark. It is dedicated to providing assistance and support to vulnerable populations both within Denmark and internationally. DPA focuses on various areas, including emergency response, disaster management, healthcare, education, and social welfare.
The organization works to alleviate suffering and improve the lives of individuals and communities affected by conflicts, natural disasters, poverty, and other challenging circumstances. DPA’s efforts include providing emergency relief, medical aid, clean water, food assistance, shelter, and psychosocial support to those in need.
In addition to its humanitarian work, Danish People’s Aid also promotes social justice, equality, and human rights. The organization advocates for policy changes and works towards creating a more inclusive and fair society.
Through its dedicated volunteers, partnerships with other organizations, and fundraising initiatives, Danish People’s Aid strives to make a positive impact and contribute to the well-being of individuals and communities in need, both in Denmark and around the world.????
What is Incentive Awards?
The Incentive Awards is an event that recognizes and celebrates companies and organizations that excel in using rewards and incentives across their departments. It is a platform where industry leaders come together to share best practices, innovative strategies, and success stories related to employee motivation, customer loyalty, and overall business performance. The Incentive Awards event aims to inspire and educate attendees on the power of incentives in driving engagement, productivity, and business growth.
At the Incentive Awards, attendees have the opportunity to learn from the experiences and achievements of these companies, gaining valuable insights into how incentives can be effectively utilized to drive employee motivation, enhance customer loyalty, and improve overall business performance.
In addition to the recognition and learning opportunities, the Incentive Awards also serve as a platform for companies to showcase their innovative incentive programs and initiatives. This allows them to gain visibility, attract potential partners or clients, and establish themselves as leaders in the field of rewards and incentives.
Overall, the Incentive Awards is a must-attend event for companies looking to stay ahead in the competitive business landscape by harnessing the power of incentives to drive employee engagement, customer satisfaction, and overall business success.
What was Huuray’s task?
Danish People’s Aid faced a multifaceted challenge in 2022: distributing funds to these families while ensuring the money was utilized for children’s needs, fostering integration into Danish society by engaging families with local retailers, and overcoming language barriers for effective communication. Amidst a refugee influx from Ukraine, approximately 6,000 vulnerable Ukrainian families with children required financial assistance to begin their new lives in Denmark. The objective was not solely about monetary aid but ensuring these families were equipped with resources, especially educational tools, facilitating their integration into Danish society.
Danish People’s Aid entrusted us with a challenge that resonated beyond mere monetary assistance. Our mission? Develop a game-changing solution that not only distributed funds to Ukrainian families but also facilitated their integration into Danish society. The criteria were crystal clear: the programme had to ensure funds were utilized for children’s needs, encourage engagement with local retailers, and transcend language barriers.
Huuray devised a specialized open-loop gift card programme as the solution. The brilliance lay in its simplicity yet effectiveness. Gift cards were seamlessly delivered via SMS and email directly to the Ukrainian families. These families were then directed to a dedicated online redemption shop available in Ukrainian, English, and Danish, inclusive of customer support functions tailored to their needs.
Though the Incentive Awards result wasn’t in our favor, our victory lies in the lasting impact created. Our initiative goes beyond recognition—it’s about building bridges, fostering understanding, and integrating communities. ????
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Conclusion: A Journey Worth Sharing
In conclusion, our journey to the finals of the “Best Use of Gift Cards in a Programme” category at the Incentive Awards was nothing short of exhilarating. Although the top prize eluded us, our hearts swell with pride in what we’ve accomplished, and are grateful for the opportunity to make a meaningful difference in the lives of those who needed it most.
Being recognized as a finalist speaks volumes about the dedication and innovation that define Huuray. Our true victory lies in the lasting impact we’ve created, the lives touched, and the pathways forged for Ukrainian refugee families in Denmark.
This journey was about channeling innovation and empathy to create tangible change. It’s a story of perseverance, resilience, and unwavering commitment to making a meaningful difference. So, while the trophy might not adorn our shelves, the real reward is witnessing the positive transformation in the lives of those we sought to assist. We extend our heartfelt gratitude to everyone who joined us on this remarkable journey.