Corporate Gifting Expansion: Huuray’s 2024 Success

At Huuray, our mission is simple: to provide businesses with the best gifting solutions, no matter where they are in the world. Now that we are in February 2025, we can look back at 2024 as a year of significant growth and expansion. We focused on broadening our product range, adding new brands, and increasing our market presence. The numbers from the past year tell a compelling story of how we scaled up to offer more choice and flexibility to our customers through our corporate gifting expansion.

What is the concept of corporate gifting?

Corporate gifting is a strategic practice where businesses give gifts to clients, employees, partners, or prospects as a way to express appreciation, foster relationships, and enhance brand recognition. These gifts can range from personalized items and gift cards to experiences or charitable donations made in the recipient’s name. The goal is to strengthen professional relationships, boost morale, and create a positive impression of the company, ultimately contributing to business growth and success.

A Year of Growth: Key Highlights

Our data from January to December 2024 paints a clear picture of our expansion efforts:

• Total Unique Brands Added in 2024: We onboarded over 1700 new brands, ensuring that our customers had a wider variety of options than ever before.
• Top Countries for Brand Expansion: Some markets experienced significant growth in terms of new brand offerings such as Denmark, the UAE, and Argentina. This reflects our strategic approach to meeting demand in high-growth regions.
• Most Popular Product Categories: As we analyzed our additions, we identified key trends in customer preferences, allowing us to tailor our offerings accordingly.
• Steady Growth in Product Additions Over Time: A month-by-month analysis reveals a consistent effort to expand, with some months seeing particularly high activity in onboarding new options.

Let’s take a deeper dive into the trends that shaped our corporate gifting expansion strategy throughout 2024.

More Brands, More Choices

One of the most exciting aspects of our growth in 2024 was the sheer number of brands we added to our platform. From globally recognized names to specialized local brands, we worked hard to ensure our catalog was as diverse as possible.

What did this mean for our customers?

• Greater flexibility in choosing the perfect gift, whether for employees, clients, or personal use.
• More opportunities to personalize gifting experiences by selecting from a variety of industries and price points.
• Access to both premium brands and everyday favorites, catering to different needs and occasions.

Corporate Gifting Expansion Across Borders

One of our core objectives was to make high-quality gift options available across multiple regions. Our data shows that some countries saw significantly higher growth in brand availability than others. These markets demonstrated strong demand for diverse gifting options, prompting us to focus on expanding our presence there.

Top 10 Countries by New Brand Additions

Below is a table illustrating the top 10 countries where we expanded our brand offerings the most:

Country	Number of new brands added in 2024
Denmark	329
United Arab Emirates	167
Argentina	109
Saudi Arabia	104
South Korea	99
Thailand	97
Poland	73
Indonesia	71
Germany	65
India	60

Denmark leads the charge with a remarkable 329 new brands, reflecting our strategic focus on our home market. The United Arab Emirates and Argentina follow, underscoring our dedication to strengthening our presence in both established and emerging economies. This expansion not only enhances our ability to cater to diverse cultural preferences but also positions us as a leader in the global corporate gifting landscape. By continually broadening our brand portfolio, we are poised to deliver unparalleled value and choice to our clients worldwide, fostering deeper connections and driving sustained growth.

This expansion reflects our commitment to understanding local markets and ensuring that the gifting options we provide are relevant and valuable to customers in each country.

Related: Top 13 best international gift cards for global gifting

Category Insights: What’s Trending in Gifting?

As we onboarded new brands, we observed distinct trends in the types of products that were in high demand. Here’s a look at the most popular categories we expanded in 2024:

• Retail & Fashion: A significant portion of our newly added brands fell under this category, with major players in fashion and lifestyle making their way onto our platform.
• Technology & Entertainment: From digital gift cards for streaming services to gaming platforms, this category saw notable growth.
• Food & Beverage: People love experiences, and food-related gifts continued to be a popular choice.
• Travel & Experiences: With the rise of experience-based gifting, we introduced more options for travel, adventure, and unique activities.

By analyzing these trends, we were able to make informed decisions about which brands and categories to prioritize throughout the year as part of our corporate gifting expansion. You can learn more about experience gift cards here.

Consistent Expansion: A Look at the Timeline

Rather than adding new products and brands in sporadic bursts, our approach was a steady and strategic rollout. Our monthly analysis of new additions shows that we maintained a consistent pace, ensuring that we were regularly refreshing our catalog with new and exciting options.

Below is a graph showing the timeline of our brand additions:

Some months saw higher activity due to key business initiatives, seasonal demand, or strategic partnerships. By maintaining this momentum, we ensured that our platform remained dynamic and competitive.

The Business Impact of Corporate Gifting Expansion

Huuray’s corporate gifting expansion in 2024 wasn’t just about increasing the number of available brands—it had a direct impact on businesses looking to strengthen their employee engagement, client retention, and brand loyalty.

Corporate gifting has evolved beyond simple appreciation tokens into a strategic business tool. Companies that invest in personalized and high-quality gifting programs see measurable improvements in:

• Employee Satisfaction & Retention: Studies show that employees who feel valued through recognition programs, including personalized gifts, are more likely to stay with a company. The expansion of our gifting catalog provided businesses with more diverse options, ensuring gifts resonate with employees’ unique preferences.
• Client Relationship Management: A well-timed and thoughtful corporate gift can help solidify relationships with key clients. Huuray’s expanded selection allowed businesses to customize gifts to align with client interests, cultural preferences, and industry trends.
• Brand Perception & Employer Branding: Companies that prioritize meaningful gifting are seen as caring and thoughtful employers. This not only enhances workplace culture but also strengthens a company’s reputation in the industry, making it more attractive to future employees and partners.

With the variety of brands added in 2024, businesses had more flexibility in choosing gifts that align with their values and corporate identity—whether they preferred sustainable gifts, experience-based presents, or practical everyday items.

Future Trends in Corporate Gifting

As we move into 2025, it’s clear that the corporate gifting landscape will continue evolving. Businesses are shifting towards more impactful, personalized, and ethical gifting solutions—and Huuray is well-positioned to support this transformation.

Some of the key trends expected to shape corporate gifting in 2025 include:

• Personalization & AI-Powered Recommendations: Companies are looking for ways to make gifting more meaningful. AI-driven gift selection, which considers employees’ preferences and previous choices, will become a game-changer in 2025.
• Sustainability & Ethical Gifting: More businesses are prioritizing eco-friendly gifts, ensuring their gifting choices align with sustainability goals. Expect an increase in carbon-neutral gift options and reusable, waste-free products.
• Experiential Gifting on the Rise: Physical gifts will always have their place, but experiences—such as wellness retreats, travel vouchers, and exclusive event tickets—are gaining traction as more employees value experiences over material goods.
• Integration with Employee Reward Platforms: Businesses want seamless processes. The integration of corporate gifting into HR reward platforms will streamline ordering and tracking, making it easier to reward employees at scale.

Huuray’s 2024 expansion laid the foundation for these trends, and as we move into 2025, our focus remains on offering flexible, high-value gifting solutions that align with what businesses and employees truly want.

Looking Ahead: What’s Next for Huuray in 2025?

We are just getting started. Our commitment to growth and innovation means that we will continue to expand our offerings throughout 2025 and beyond. Here’s what you can expect in the coming months:

• More International Expansion: We are actively working on bringing new brands into additional markets.
• Enhanced User Experience: We’re not just adding more options—we’re making it easier to navigate and choose the right gift.
• Strategic Partnerships: We are forging new partnerships to ensure that we remain at the forefront of the gifting industry.
• Sustainability Initiatives: As we grow, we are also focusing on responsible and sustainable gifting options.

Final Thoughts

At Huuray, we believe that gifting should be effortless, enjoyable, and meaningful. Our efforts in 2024 were focused on making that a reality by expanding our product range, introducing new brands, and ensuring that our customers had access to the best options available.
Our corporate gifting expansion was a major driver of our success in 2024, and we are excited to build on that momentum in 2025. Stay tuned for more updates as we keep expanding our offerings and enhancing the gifting experience for businesses and individuals worldwide.
Interested in exploring our latest additions? Browse our catalog today and discover the perfect gift for any occasion!