Huuray’s Holiday Christmas Help Programme in 2023

holiday christmas help
Employee Daniela
by Daniela Maria Zabrautanu
January 12, 2024

In this blog post, we want to share the heartwarming story behind Huuray‘s holiday Christmas help programme in Denmark 2023. Join us as we reflect on the impact of poverty during the holiday season, our collaboration with amazing sponsors, the fundraising journey, and the distribution of gift cards and products to the many families in need in our home country, Denmark.

What is Dansk Folkehjælp (Danish people’s aid)?

Dansk Folkehjælp logo

Dansk Folkehjælp is a renowned charity organization in Denmark that plays a vital role in providing support and assistance to individuals and families facing various challenges. With a mission to alleviate poverty, promote social inclusion, and improve the well-being of vulnerable populations, Dansk Folkehjælp works tirelessly to make a positive impact in the lives of those in need. Through their dedicated efforts and partnerships, they strive to create a more equitable and compassionate society.

Here are some key points about the Julehjælp (Christmas help) initiative by Dansk Folkehjælp:

  • The Julehjælp program aims to bring joy and relief to families in need during the holiday season.
  • It provides essential support such as food, gifts, and financial assistance to families living below the poverty line.
  • The initiative collaborates with organizations like Huuray and sponsors to extend its reach and impact.
  • By providing practical assistance, the program ensures that families can experience the warmth and happiness of Christmas.
  • The Julehjælp initiative fosters a sense of community and solidarity during a time that can be challenging for many.
  • Dansk Folkehjælp continues to be a beacon of hope, spreading kindness and support to those who need it the most through this initiative.

In our previous initiative in 2022, we partnered with Danish People’s Aid to extend our support to Ukrainian families who were coming to Denmark. Recognizing the challenges they faced during their transition, we worked together to deliver gift cards to these families, providing them with a sense of relief and assistance as they settled into their new lives. You can read more about our journey and how our solution propelled us to the Incentive Awards finalists list. ????

Understand the need for holiday Christmas help ????

When you read about our holiday Christmas help initiative in Denmark 2023, we want you to feel the warmth, joy, and compassion that radiated from this programme. Here’s why this initiative matters and why it should resonate with you:

  • Experience the Joy of Generosity: Discover the joy that comes from spreading happiness, hope, and relief to families in need during the holiday season.
  • Connect with Empathy: Through the story we share, you can develop a deeper understanding of the challenges faced by families living below the poverty line and the transformative power of support and compassion.
  • Celebrate the Power of Community: Witness the incredible strength and impact that can be achieved when individuals, organizations, and communities come together to make a difference.
kids holding presents

During the holiday season of 2023, Huuray, a global provider of gift cards, rewards, and incentives, embarked on a meaningful mission to deliver Christmas help to families in need in Denmark. In collaboration with esteemed sponsors such as Elgiganten A/S, and Dansk Folkehjælp, we aimed to make a difference in the lives of those living below the poverty line.

The funds raised were specifically targeted at 13,000 families with children, who were facing financial hardships. Our goal was to alleviate their burden and provide them with the means to celebrate the holiday season with joy and dignity.

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Our Mission: Helping Families in Need

In Denmark, thousands of families are living below the poverty line, struggling to provide their children with the joy and warmth of the holiday season.

Rune and Morten high five

Our involvement in this initiative was driven purely by goodwill and not for profit. As a testament to our commitment to making a positive impact, we donated 100,000 DKK to Dansk Folkehjælp for this cause. Each recipient received an extra gift card worth 800 DKK courtesy of Huuray to Rema1000, a supermarket chain in Denmark. This allowed the recipients to not only purchase Christmas presents for their children, but to afford the price of holiday meals and ensure their families could enjoy a nourishing and festive meal together.

Digital Gift Card

We carefully curated a selection of popular retailers for the recipients to choose from. The available options included Babysam, Bog & Ide, Elgiganten, H&M, Ikea, and Sportsmaster. Additionally, recipients had the option to select physical products from a range of up to 20,000 items.????

IKEA fysisk

We sent out a total of 13,250 gift cards to the recipients.These gift cards had varying values of 500 DKK, 1000 DKK, 1500 DKK, or 2000 DKK. The physical gift cards were dispatched from November 26th until December 14th, ensuring that they reached the families in time for the holiday festivities.????

Through our collaboration with Dansk Folkehjælp, we were able to make a meaningful impact by:

  • Raising significant funds to support 13,000 families, including approximately 54,000 children.
  • Targeting these funds to specifically assist families with their Christmas spending, ensuring they could experience the magic of the holiday season.
  • Providing families with the means to celebrate Christmas with dignity, love, and warmth.
  • Reaching those families who were most in need, ensuring our efforts made a tangible difference in their lives. Our partnership with Dansk Folkehjælp allowed us to extend our reach and make a positive impact on the lives of those who needed it the most. Together, we are dedicated to transforming the lives of families in need and spreading the power of compassion and the gift of giving.

The Impact of Poverty on Christmas

The impact of poverty on Christmas is profound. Families living below the poverty line often struggle to provide traditional holiday experiences for their children. The holiday Christmas help initiative aims to alleviate these challenges and bring joy to families in need. Through the power of support and compassion, we strive to make a difference during this special time of year.

Working with sponsors towards the most meaningful results ????

The holiday Christmas help initiative was made possible through the invaluable support and collaboration of our sponsors. Together, we worked hand in hand to achieve the greatest impact and bring joy to families in need. The dedication and generosity of the sponsors played a crucial role in making this initiative a success. Their commitment to making a positive difference in the community is truly commendable. We are grateful for their donations and unwavering support, which allowed to reach a wider audience and provide meaningful assistance to those who needed it most. Through their contributions, the programme was able to create a brighter and more memorable holiday season for countless families.

Elgiganten A/SGlobal electronics retailer
REMA 1000 DanmarkDanish supermarket chain
Ekstra BladetDanish newspaper and media company
SPORTMASTER DKSporting goods retailer
Dansk FolkehjælpRenowned charity organization in Denmark
Huuray A/SGlobal provider of gifts and rewards
huuray webpage on a phone

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Here’s what the families desired the most

The holiday Christmas help initiative provided recipients with the opportunity to choose from a variety of popular brands for their gift cards. These brands were carefully selected to cater to the diverse needs and preferences of the families in need. Let’s take a closer look at some of the most popular brands that were redeemed by the recipients, ensuring that they could find something special for themselves or their loved ones during the holiday season.

TopBrand Name
4Bog & Ide

In addition to the popular brands mentioned earlier, our holiday Christmas help initiative offered recipients the opportunity to choose from a wide range of other product categories. We wanted to ensure that families in need had access to essential items that could improve their daily lives. From clothing and accessories to home goods and electronics, recipients had the freedom to select items that met their specific needs and preferences. This diverse selection allowed us to cater to a variety of interests and ensure a personalized and meaningful experience for each recipient. By providing a range of product categories, we aimed to bring joy, comfort, and practical support to families during the holiday season. The most desired products fit the below categories:

  1. Toys & Games
  2. Beauty
  3. Home & Kitchen
  4. Electronics
  5. Audio & HiFi
  6. Creative toys

Our final thoughts: Spreading Joy and Hope ????

In reflecting on our holiday Christmas help initiative in Denmark 2023, we are filled with gratitude and a deep sense of fulfillment. Through the collective efforts of Huuray, the sponsors, and of Dansk Folkehjælp especially, we were able to make a meaningful difference in the lives of 13,000 families in need.

The distribution of gift cards and products, along with the additional gift card for food items, brought joy, relief, and a sense of inclusion to these families during the holiday season. We witnessed firsthand the transformative power of compassion and the gift of giving. ????

But this initiative was about more than just material support. It was about spreading hope and reminding these families that they are not alone in their struggles. It was about showing them that their community cares and wants to uplift them during a time that can be particularly challenging.

Looking ahead, we are inspired to continue supporting the holiday Christmas help initiative in the coming years. We are excited to embark on this journey again in 2024, to spread even more joy, hope, and support to those who need it the most. Stay tuned for more updates and opportunities to join us in our mission of making a positive impact in our communities.

Rune Eirby Poulsen
morten sebastian simonsen

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