Starbucks Statistics: Unlocking the Numbers Behind its Phenomenal Growth

starbucks logo
S. Losina
by S. Losina
September 14, 2023

Starbucks has become a ubiquitous presence in our daily lives, offering a quick and convenient caffeine fix or a cozy space to work remotely. But have you ever wondered about the numbers behind its phenomenal growth? In this article, we dive into the statistics that drive Starbucks’ success, exploring its revenue, expansion, and overall impact on the coffee industry. So grab your favorite Starbucks beverage, settle in, and prepare to be amazed by the data behind this global coffee powerhouse.

  • Starbucks, founded in Seattle in 1971, had three partners: Jerry Baldwin, Zev Siegl, and Gordon Bowker.
  • The company was named after Starbuck, a character in Herman Melville’s novel “Moby-Dick.” The founders felt the name evoked the romance of the high seas and the seafaring tradition of early coffee traders.
  • In 1982, Howard Schultz joined Starbucks, inspired by Italian coffee culture, aiming to transform it into a coffeehouse chain.
  • Starbucks introduced innovations such as the Starbucks Card (1996), the Frappuccino (1995), and free Wi-Fi in its stores (2010).
  • In recent years, Starbucks has continued to innovate, introducing mobile ordering, expanding its Reserve and Roastery concept, and making commitments to sustainability and diversity.

The Global Coffee Market

The global coffee market is a big and ever-changing industry that many people love. It has a lot of different types and flavors of coffee and is always coming up with new ideas.

  • Coffee accounted for 40.13% of the Hot Drinks market revenue in 2022

  • Revenue in the Coffee market amounts to US$88bn in 2023

  • Most revenue is generated in the United States (US$11,000m in 2023)

  • The market is expected to grow annually by 4.61% (CAGR 2023-2028)

Source: Statista

Starbucks Worldwide Net Revenue 2012-2022

Source: Statista

Starbucks Customers by Demographics

Starbucks, one of the world’s most recognized coffeehouse chains, boasts a diverse customer base that spans various demographics.

Starbucks statistics


Age & Gender

  • Starbucks customers comprise approximately 50%
    and 35% female, with the remaining portion categorized as either “other” or “unknown.”
  • The age range of Starbucks customers generally falls within the bracket of 22 to 60 years, with the typical age of the average Starbucks patron averaging 42 years.

Source: Towardsdatascience

Number of Stores Worldwide

As we sip our favorite Starbucks brews and enjoy the cozy ambiance of their cafes, have you ever wondered just how far the reach of this coffee giant extends? From its humble beginnings in Seattle, Starbucks has grown into an international coffee powerhouse.

  • As of 2022, there are 35,711 thousand Starbucks stores worldwide.
  • United States is the country with the most stores with 9,263 company-operated stores and 6,608 being licensed stores
  • China is the second country with the most stores with 6,019 company-operated stores

Source: Statista

Number of units of Selected Leading Cafe Chains in The United States – 2021

In 2021, the U.S. coffee industry was fiercely competitive among established giants like Starbucks and Dunkin’ and emerging players. Ranking by the number of units sold is, influenced by consumer choices and trends, and reflects the industry’s dynamism. Coffee houses were not just about beverages but also offered unique experiences, becoming an essential part of American coffee culture.

Here are the number of units sold by selected leading coffee houses and cafe chains in the United States in 2021.

Here are the exact numbers;

  • Starbucks – 15,450 units
  • Tim Hortons – 637 units
  • Dutch Bros. Coffee – 538 units
  • Dunkin’ Donuts – 9,244 units
  • Caribou Coffee – 460

Source: Statista

Read more about how you can order Starbucks gift cards in bulk.

Starbucks has lots of different coffees to pick from. Whether you like strong flavors or mild ones, there’s something for everyone. Here are ten of my favorites from Starbucks that a lot of people like:

  1. Iced Brown Sugar Oat Milk Shaken Espresso

  2. Pumpkin Cream Cold Brew

  3. Iced Caramel Macchiato

  4. Pumpkin Spice Latte

  5. Caramel Frappuccino

  6. Iced Toasted Vanilla Oat Milk Shaken Espresso

  7. Apple Crisp Macchiato

  8. London Fog Tea Latte

  9. Chestnut Praline Latte

  10. Pistachio Latte

Brand Perception

Starbucks owes its growth and success not solely to its distinctive and delicious coffee offerings but also to various other contributing factors, including,

  • Advertising – Advertising spending worldwide went from 141.4 million USD in 2011 to 416.7 million USD in 2022.
  • Product Innovation: Seasonal promotions, such as the Pumpkin Spice Latte in the fall, generate anticipation and excitement among customers.
  • Digital Engagement: Starbucks has embraced digital marketing with its mobile app and loyalty programs.
  • Engaging Content: Content marketing to connect with customers on YouTube, Twitter, and Instagram.
  • Customer Satisfaction: The American Customer Satisfaction Index gave Starbucks a score of 78 in 2023.

Worldwide, Starbucks purchases enough renewable electricity to power 100% of our company-operated stores in the U.S., Canada, and the U.K

Global Environmental & Social Impact Report – 2021

Related: Proven Ways To Maximize Success With Voice Of Customer Programs


In conclusion, as we sip our coffee and reflect on Starbucks’s statistics and strategies that have shaped this global coffee phenomenon, it’s evident that Starbucks is poised for an exciting future. With its innovative marketing strategies and commitment to meeting the evolving demands of coffee lovers, Starbucks continues to brew success. As we look ahead, one thing is clear: the aroma of freshly brewed coffee will remain a constant delight for Starbucks enthusiasts, promising many more years of coffee-inspired adventures.


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Starbucks offers a diverse range of coffee choices to cater to various tastes. They provide brewed coffee options, including signature blends and seasonal varieties, which can be customized with milk and sweeteners. Starbucks is renowned for its high-quality espresso, which serves as a base for various espresso-based drinks. The menu includes lattes, combining espresso with steamed milk and froth, as well as cappuccinos, known for their drier, foamier texture. Macchiatos, espresso “marked” with a touch of steamed milk, create a layered effect. Additionally, Starbucks offers a variety of non-coffee options, including refreshing iced tea, making it a versatile cafe for a wide array of beverage preferences.

Starbucks offers a range of vegan-friendly options to accommodate customers with plant-based diets. These options include non-dairy milk choices like soy, almond, coconut, and oat milk, as well as vegan syrups for flavoring beverages. Starbucks also provides vegan food items, clearly labeled on the menu, such as pastries, sandwiches, and snacks. Breakfast options like oatmeal and fruit cups can also be customized to be vegan. The coffee chain’s commitment to customization allows customers to tailor their orders, ensuring a satisfying and vegan-friendly experience. However, the availability of specific vegan items may vary by location and season.

Yes, Starbucks gift cards are accepted at all Starbucks locations. Whether you’re in your local neighborhood or traveling to a different city, you can be confident that your Starbucks gift card will be accepted as a form of payment. At Huuray, you can buy Starbucks gift cards in bulk with just a click.