Research Incentives: A comprehensive guide

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Running a focus group, or doing surveys – we got you covered with incentives to payout (globally & locally)

Incentives include anything offered to research participants, from monetary compensation to clinical trials and cool products to encourage participation. Many organizations are exploring new ways to encourage and reward research. Research incentives are an excellent way to enhance survey results and boost response rates. They can assist you in gathering more detailed, precise data and thank your participants for taking the time to give you their opinions. Research incentives can also be used to promote higher involvement from specific targeted audiences or demographics. 

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Motivate Participants with a Survey Incentive

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One of the most efficient ways to increase survey response rates is through participation rewards. Giving survey respondents a prize for finishing the questionnaire is a simple way to get them to provide honest, thorough responses.

Benefits of Research Incentives: Driving Innovation, Advancing Knowledge, and Promoting Collaboration

Encourage innovation: By providing financial and academic incentives, research organizations can encourage researchers to pursue innovative and risky ideas that may not have been explored otherwise. This can lead to breakthroughs and new discoveries that advance the field.

Advancing knowledge: Research incentives encourage researchers to publish their work, which contributes to the body of knowledge in a field. As researchers compete for grants, promotions, and awards, they are incentivized to conduct high-quality research that meets rigorous standards.

Promoting collaboration: Some research incentives, such as open science initiatives, encourage collaboration and data sharing among researchers. This can lead to a more collaborative and cooperative research community and can accelerate the pace of scientific progress.

Research Incentives on autopilot

With our Reward API, research companies can access a wide variety of rewards without the hassle and expense of buying them individually

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Choose between a range of rewards

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Research Incentive

Why should you use a research incentive?

Research incentives are a powerful strategy to boost response rates and get higher-quality survey data. Participants are rewarded for their time and effort, which may result in more in-depth and insightful responses.

Reach a broader range of respondents by using incentives specifically designed to target groups or categories.

Encourage survey participation, improving your chances of achieving the desired outcomes.

Speed up the research process and boost the detail of the collected data.

Boost response rates and make sure your surveys reach the right people.

Research Incentives that fit every need

We have made it easy to send survey incentives (everywhere)

Send research incentives & rewards across the globe in a few clicks – Here’s what you gonna see:

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Options that recipients love

We offer a market-leading catalog with more than 5,000 rewards & payouts. You decide which rewards your recipients can see. Choose from: gift cards, cash cards, multi-store gift cards, donations, subscriptions and more.

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Custom email templates – send personalized greetings, gift cards, and rewards to suit your recipients.

Customize the size yourself

Send gift cards in bulk via email or physically. Automated rewards? We have over 100 integration partners or use our revolutionary API.

Make Market Research Participants More Active

A market research participant is someone who participates in surveys or other forms of research for monetary or other incentives. Make the most out of your respondents by encouraging them to be honest, thorough, and interested throughout the research process.

Digital Gift Cards as Research Incentives

Research incentives are a successful strategy to enhance survey response rates and obtain more detailed, insightful data. To achieve the best outcomes, incentives must be customized to your target audience.

Prepaid incentives produce greater response rates than no incentives or rewards paid after survey response. Instead of offering the chance to win a big prize as part of a competition, choose to offer smaller, individual incentives that provide better results among participants.

Survey reward

Digital gift cards are effective and cost-efficient ways to motivate survey participants

Send them through email, or text message. More advantages of using digital gift cards:

  • Cost-effective since you use 100% of your budget on the actual prize
  • An immediate reward, easy to send to recipients in different states or countries
  • Can be tailored to the target demographic and customized with your organization’s inscription
  • Freedom to choose between thousands of suppliers
  • Flexibility and control of every detail: cash amount, expiration date, a specific promotion, etc.

Survey Rewards to say “Thank you

An incentive used to persuade respondents to complete a survey is a survey reward. Cash, discounts, presents, or other appealing products for the target market can all be used as rewards.

Are you offering gift cards for survey participation?

Giving a gift card is not always as simple and straightforward as you might think. Imagine ordering 10,000 Starbucks gift cards worth $5 each for your campaign from your local merchandise store. You would need to have them shipped and delivered to your target group in different states or countries, and make sure everyone actually likes coffee. That’s the type of hustle you want to avoid this year. Huuray can make this process much easier for you.

Also, read about our blog post around Incentive Pay here.

Here’s how it works:

  1. Create a free account
  2. Choose the desired gift card provider or choose the Gift card of Freedom for ultimate flexibility
  3. Add them to the basket and add credit to your account
  4. Pay and start sending them to your recipients

Or order them in advance and distribute them whenever you need them. The gift cards will be available on your account.

How can Huuray help you

  • Free of charge. You only pay the face value of the gift cards you order. No minimum order requirement. Give 100% of your credit to your recipient.
  • Order with ease. With an outstanding platform and a state-of-the-art API, you can integrate gift cards into your website. Place orders within minutes. Read more about our Gift card API.
  • 5,000+ brands to choose from. Offer research incentives that delight your participants.
  • Global distribution. Either digital or physical, we deliver all of your rewards for research teams and participants.
  • World-class support. Available anytime to answer all of your questions and concerns.

What our customers have to say about us

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IKEA uses Huuray to manager their B2B gift card programme

In a significant development for retail and business relations in Denmark, IKEA Denmark has chosen Huuray to manage its B2B & B2C gift card program.
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Streamlining operations and reducing manual work
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Increasing IKEA gift card sales
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Efficiency through automation
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Ole & Steen use Huuray to manage there B2B gift card programme globally

Huuray manages the sales & distribution of Ole & Steen gift cards in the corporate sector globally, to scale their gift cards sales.
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Automated operations for approvals, billing and invoicing
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Issue and access all data in one central dashboard + API
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Scale their gift card sales in the B2B market
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Saves time – and everyone loves the freedom of choice

Saves time – and everyone loves the freedom of choice *Customer case in the making
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I used to spend hours every month mailing physical gift cards only to have people tell me they never got them.
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Easy to use. No hassle – and it’s free. You only pay the face value of the rewards.
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Everyone loves picking their own Gift Card – The freedom of choice
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Huuray makes it so easy to gift clients & employees

It becomes difficult to have to manage the gift cards in our company. You have to go to the store and buy gift cards on a regular basis. With Huuray it’s so easy. And the selection of gift cards is huge. No more guessing what the person might want.
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Makes my life easier
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Nearly unlimited options of rewards around the world
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The Gift Card API makes it easy for us to automate gift card issuance
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We needed a tool to easily pay incentives for surveys & interviews.

Huuray is the easiest system we’ve ever used for sending rewards. With the huge variety of options for rewards, our recipients can choose which type of reward they want to redeem.
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So easy and efficient. We can send many digital rewards to multiple panel members with just a few clicks.
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We like the ease of use for sending rewards & the huge selection reward options.
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We will be using Huuray for a long time
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X system did it and never looked back

X System did it and never looked back *Customer case in the making
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Excellent for multi country rewards at scale
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We love the options for recipients to donate to charity
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Easy to use and free (No fees)
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Utilizing research incentives is a fantastic strategy to boost survey response rates and guarantee the quality of the data you acquire. Here are some suggestions for implementing research incentives successfully:

  • Know Your Audience: When selecting incentives, it’s essential to take the survey participants’ demographics into account. If you want to attract a younger audience, you might want to think about providing digital or tangible incentives like gift cards, entries into competitions, or discounts.
  • Define Appropriate Incentive Values: Take into account the type and length of the survey you are offering when deciding the incentive’s worth. Offer a reduced incentive value, such as a sweepstakes ticket or a discount code, if the survey is shorter and simpler. Consider providing a bigger incentive value, such as a gift card or cash, if the survey is longer, more involved, or requires a larger investment of time.
  • Deliver Variety: Provide a range of incentives to ensure that you are appealing to the broadest audience possible. This can consist of cash, gift cards, sweepstakes entries, physical and digital prizes, discounts, and more.
  • Use global distribution: It’s critical to be able to offer incentives anywhere in the world. Pick a platform that provides worldwide support and distribution.

Research incentives can provide you with the information you need to make wise decisions if you use the correct technique. Additionally, they can boost survey response rates and add value for your survey’s respondents.

  • Cash incentives: Provide cash incentives for completing surveys. This is a practical choice since it comes in the form of a gift card, a direct payout, or a service discount.
  • Gift cards: Giving out gift cards to survey participants might be a fantastic incentive. Gift certificates to well-known retailers, restaurants, and other venues are a wonderful way to thank participants.
  • Free stuff: giving out free goods like books, innovative technology, and other items is another method to thank survey respondents.
  • Discounts: Provide discounts on goods or services that your survey respondents might find appealing.
  • Clinical trials: offering clinical trials might be a wonderful incentive for medical surveys.
  • Charitable donation: propose to donate to the participant’s preferred charity.
  • Sweepstakes: Provide entries in sweepstakes as a reward. The winners of the contest could get cash, gift cards, or other rewards.

Are you an enterprise customer? Maximize your discount on your bulk purchase.

With Huuray, there is no minimum order quantity. It is as easy to order one gift card as it is to order 10,000 of them. Get started by creating a free account.

Yes, you can! Huuray handles orders in bulk, so you can send gift cards to as many recipients as you need. Offer a personalized experience with your organization’s logo, customized fonts, colors, and message.