Greeting Card Market: Size, Growth, and Stats 2023 to 2030

Greeting Card Market

By Signe Hegart

September 7, 2023

The Greeting Card Market is a dynamic and creative industry that offers a heartfelt way for people to express their sentiments and well-wishes on various occasions. In this introduction, we will delve into the Size, Growth, and Statistics of the Greeting Card Market from the year 2023 to 2030. This market segment plays a significant role in celebrating milestones, special moments, and personal connections, making it an integral part of the global consumer goods sector. Over the next seven years, we will explore the evolving trends, market size, and factors contributing to its growth, offering valuable insights into the ever-changing landscape of this heartwarming industry. Greeting card is a widespread tradition as well as gift cards. With every gift, adding a greeting card is a common practice. At Huuray, our expertise lies in gift cards, but let’s delve into some statistics regarding greeting cards.

Greeting Card Market size statistics

  • Revenue forecast for 2023 is at USD 20,662.3 million
  • The traditional card segment dominated the market and accounted for the largest revenue share 75.76% in 2022
  • The e-Card greeting cards segment is expected to grow at the fastest CAGR of 4.2% during the forecast period from 2023-2030
  • According to the facts from the Greeting Card Association, Americans purchase an estimated 6.5 billion greeting cards each year
  • The average spending on greeting cards in the US is $29 per year.

Source: Greeting Cards Market Size, Share & Trends Report 2023, Grand View Research

Editor’s pick commonalities & highlights across regions in the greeting card market

  • The demand for handmade cards is also increasing as they are perceived to be more personal and thoughtful
  • E-cards are becoming increasingly popular
  • The eCards segment is expected to grow at the fastest CAGR from 2023 to 2030. The advancement of recordable greeting cards, which can record voice and music over the card, may represent a market growth opportunity
  • The diversity of offerings greeting cards has helped to fuel the growth of the market and attract a broad range of consumers
  • Key factors that are driving the greeting cards market growth include changing consumer preferences towards personalized and unique cards, increasing demand for cards for non-traditional occasions, and the rise in popularity of e-cards.
  • Women purchase more than 80% of all greeting cards. Women also spend more time choosing a card than men, andare more likely to buy several cards at once

The Greeting Card market valued at USD 19.25 billion in 2022 and is anticipated to expand at a CAGR of 0.9% from 2023 to 2030

The greeting card market is constantly evolving, and new trends are emerging to cater to the ever-changing preferences of consumers. Here are some of the latest trends in the greeting card market:

1. Personalization: Customization has become a key trend in the greeting card market. Consumers are looking for cards that can be personalized with their own messages, photos, or even handwritten notes. Customized cards add a personal touch and make the recipient feel special.

2. Eco-friendly cards: With increasing environmental awareness, there is a growing demand for eco-friendly greeting cards. Consumers are actively seeking cards made from recycled materials or sustainable sources. Additionally, some companies are using plantable cards embedded with seeds that can be planted after use.

3. Minimalist designs: Simplicity is gaining popularity in the greeting card market. Minimalistic designs with clean lines, muted colors, and a focus on typography are on the rise. These cards offer a modern and sophisticated look that appeals to many consumers.

4. Interactive cards: Interactive greeting cards are another trend that has gained momentum. These cards may include pop-ups, sound modules, or interactive elements that engage the recipient and create a memorable experience. Such cards are often sought after for special occasions like birthdays or anniversaries.

5. Non-traditional occasions: Traditionally, greeting cards were associated with birthdays, holidays, and special events. However, there is now a growing demand for cards that cater to non-traditional occasions such as new job promotions, achievements, graduations, or even just to express gratitude or encouragement. Companies are expanding their card offerings to include a wide range of occasions to meet the diverse needs of consumers.

Global market growth

Source: Grand View Research

You can overall se a growth in the global greeting card market. The largest market for greeting cards is at the moment north America.

  • It was estimated at US$5.1 Billion in the year 2022 in north America.

On the other side in the Asia pacific, China, the world`s second largest economy, you also see an increase in the market growth

  • Forecast to reach a projected market size of US$1.6 Billion by the year 2030
  • A CAGR of 1.3% over the analysis period 2022 to 2030.

Among the other noteworthy geographic markets are Japan and Canada.

  • Each forecast to grow at -5.2% and -5.1% respectively over the 2022-2030 period.
  • Within Europe, Germany is forecast to grow at approximately -7% CAGR.
North America

Source: Global Greeting Cards Industry,

Generations and the greeting card market

Purchasing a house, getting married, and having children remain key life-stage milestones that drive card-buying habits.

  • As Millennials enter these stages of life, they are purchasing greeting cards at a high rate than Gen-Xers did, and also buying more expensive cards
  • Baby Boomers is buying the most greeting card units
  • Millennials have spent the most money on greeting cards since 2015
  • Most cards card buyers are between 35 and 60, which is the age range when consumers know the most people, older and younger

Source: Greeting Card Association; February 1, 2020

How technology has impacted the greeting card market

Source: Grand View Research

One of the most striking changes brought about by technology is the ability to create personalized greeting cards online. This change represents a seismic shift from the traditional method of searching through countless pre-designed cards to find the perfect one. Today, individuals have the power to effortlessly design and customize their own cards using digital platforms and software. This newfound creative freedom not only enhances the personal touch of each card but also offers unparalleled convenience to the sender.

Technology has made it easier than ever to send and deliver greeting cards. With the rise of e-cards and mobile apps, individuals can now transmit digital cards instantly to their loved ones, irrespective of geographical barriers. This transition has eliminated the need for physical cards and postage, saving both time and resources in the process. It’s a reflection of how technology has streamlined the act of expressing sentiments and well-wishes.

Beyond personal use, technology has also impacted the greeting card market in the corporate world. Companies now have the capability to send e-cards to their clients, employees, and partners on special occasions. This not only presents cost savings compared to traditional printed cards but also allows for more efficient communication and branding opportunities, reinforcing the company’s image and values.

Changes on the greeting card market over the last decade

Over the last decade, the greeting card market has experienced significant changes. Advancements in technology and changes in consumer behavior have greatly influenced the industry. Here are some key ways in which the greeting card market has evolved:

1. Rise of E-Cards: With the widespread use of smartphones and the internet, e-cards have become increasingly popular. These digital cards allow users to send personalized messages electronically, eliminating the need for physical cards. E-cards offer convenience, cost-effectiveness, and the ability to send greetings instantly, making them a preferred choice for many.

Source: Grand View Research

2. Customization Options: In the past, greeting cards were often generic and limited in terms of personalization. However, with the emergence of online platforms, customers now have the opportunity to create customized cards. They can choose from a variety of templates, add personalized messages and images, and even include interactive elements like videos or music. This level of customization has made greeting cards more meaningful and unique.

3. Shift towards Eco-Friendly Options: With increased awareness about environmental concerns, there has been a growing demand for eco-friendly greeting cards. Companies have started using recycled materials and sustainable production processes to meet this demand. Additionally, digital cards have a lower carbon footprint compared to their printed counterparts, further contributing to the eco-friendly trend.

4. Integration of Technology: Greeting cards have embraced technology to enhance the user experience. Augmented reality (AR) and virtual reality (VR) have been incorporated into some cards, allowing recipients to interact

Leading companies in the Global Greeting Cards Market industry

All market participants are engaged in global competition within international markets, employing a diverse range of strategies including product launches, upgrades, mergers, acquisitions, and partnerships.

  • Hallmark Cards
  • American Greetings
  • Card Factory
  • Schurman Retail Group
  • CSS Industries Inc.
  • Avanti Press
  • Simon Elvin
  • Myron Manufacturing Corp.
  • Moo
  • Herbert Walkers Ltd

Source: Greeting Cards Market Size In 2022 By Fastest Growing Companies – Hallmark Cards, American Greetings, Card Factory with Top Countries Data | New Report Spreads In 92 Pages, Digital Journal

Greeting cards have long been a popular way to express sentiments and celebrate special occasions. From birthdays to holidays, there are various types of greeting cards that cater to different needs and preferences. Here are some of the most popular types of greeting cards:

1. Birthday Cards: Birthday cards are perhaps the most common type of greeting card. They come in a wide range of designs, styles, and messages, allowing you to find the perfect card to wish someone a happy birthday.

2. Holiday Cards: Holiday cards are another popular choice. These cards are specifically designed for holidays such as Christmas, Thanksgiving, Hanukkah, and New Year. They often feature festive designs and well wishes for the holiday season.

3. Thank You Cards: Thank you cards are a thoughtful way to express gratitude. They are commonly used to thank someone for a gift, an act of kindness, or for attending an event. Thank you cards can be personalized with heartfelt messages to show appreciation.

4. Get Well Soon Cards: When someone is feeling unwell or going through a difficult time, a get well soon card can provide comfort and support. These cards typically include warm wishes and words of encouragement to uplift the recipient’s spirits.

5. Wedding Cards: Wedding cards are a popular choice for congratulating newlyweds. They often feature elegant designs and heartfelt messages that celebrate the couple’s special day. Wedding cards can range from traditional to modern styles, allowing you to find one that suits the couple’s taste.

6. Anniversary Cards : Anniversary cards are a meaningful way to celebrate years of love and commitment. These cards often include romantic messages and symbols of love, such as hearts or roses. Anniversary cards can be tailored to specific milestones, such as a first anniversary or a golden anniversary.

7. Graduation Cards: Graduation cards are a great way to congratulate someone on their academic achievements. These cards often feature graduation caps, diplomas, and inspirational messages to celebrate the graduate’s hard work and success.

In addition to these popular types of greeting cards, there are also niche cards available for specific occasions or interests, such as pet-themed cards, sports-themed cards, and humor cards. Greeting cards continue to be a timeless and cherished way to connect with loved ones and celebrate life’s special moments.

Read also: Proven Ways To Maximize Success With Voice Of Customer Programs

Greeting cards combined with gift cards

One of the main advantages of combining greeting cards and gift cards is convenience. With a gift card, you don’t have to worry about selecting the perfect gift or dealing with the hassle of returns or exchanges. Instead, you can let the recipient decide what they want, ensuring they get something they truly love. The greeting card adds a personal touch, allowing you to write a heartfelt message that shows you care.

Additionally, the combination of a greeting card and gift card creates an emotional connection. When someone receives a physical greeting card, it shows that you took the time and effort to send them something special. It’s a tangible reminder that they are loved and appreciated. Adding a gift card to the mix makes the gesture even more meaningful, as it shows that you want them to have something they genuinely desire.

Furthermore, greeting cards combined with gift cards are suitable for any occasion. Whether it’s a birthday, anniversary, graduation, or holiday, this pairing works well. You can choose a greeting card that matches the theme or sentiment of the occasion, and then include a gift card for a store or experience that aligns with the recipient’s interests.

The global gift card market is valued at $899.3 billion and is expected to reach $2.3 trillion by 2030

Source: Grand View Research


Overall, the greeting card market has undergone significant changes over the last decade. The rise of e-cards, customization options, shift towards eco-friendly options, and integration of technology have all played a role in transforming the industry. As companies continue to adapt to changing consumer preferences, it is important for them to stay updated on these trends and consider incorporating them into their own greeting card strategies. By doing so, they can create a more personalized and environmentally conscious experience for their customers.

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In terms of seasonal sales, Christmas stands out as the undisputed leader, boasting the highest number of units sold. According to statistics from the Greeting Card Association, an astonishing 1.3 billion Christmas greeting cards find their way to recipients each year.

Following closely behind are Valentine’s Day with 145 million cards sold, Mother’s Day with 113 million, and Father’s Day with 72 million. It’s worth noting that Mother’s Day, celebrated by a remarkable 85% of adults in the US, secures its place as the third-highest in terms of unit sales. Furthermore, Mother’s Day holds the distinction of being the most prominent holiday for card-giving within the Hispanic community.

Additionally, other seasonal greeting cards that enjoy considerable popularity include Graduation (59 million), Easter (40 million), Halloween (20 million), Thanksgiving (16 million), and St. Patrick’s Day (7 million).

A greeting card is a piece of paper or cardboard typically folded in half and printed with a message or illustration, often used to convey a sentiment, emotion, or well-wishes on a specific occasion or event. Greeting cards are a popular way for people to celebrate and communicate with others during various milestones, holidays, and personal moments.

In addition to physical greeting cards, digital or e-cards have become increasingly popular in the digital age, allowing people to send electronic versions of greeting cards via email or social media platforms. Regardless of the format, the primary purpose of a greeting card is to convey sentiments of joy, love, sympathy, or congratulations to someone special in one’s life.

The Top Key players of Greeting Cards Market include :

  • Hallmark Cards
  • American Greetings
  • Card Factory
  • Schurman Retail Group
  • CSS Industries Inc.
  • Avanti Press
  • Simon Elvin
  • Myron Manufacturing Corp